- YEAR: 2021
The Clan bags slew of business wins
Source : Marketing Interactive
The Clan has bagged a slew of business wins since January this year. It was reappointed by Celcom Axiata to handle social duties for a period of 12 months in February this year. The Clan’s business chief Syed Nasir (pictured left) and chief creative Casey Loh (pictured right) told A+M that it was reappointed due to strong synergy with Celcom and also aided in improving the KPIs for the brand on social media. The Clan has been working with Celcom since last June.
At the same time, it was also reappointed by the Malaysian Communications and Multimedia Commission in January as the lead creative, social and digital agency for 12 months. It first began working with MCMC in 2020 and was reappointed due to its strong creatives that offered smart solutions for the commission, Syed and Loh said.
More recently, The Clan was also selected to work on a Hari Raya campaign for the app MAE by Maybank2U, which will roll out in mid-April. The appointment was a result of The Clan’s creative idea and its familiarity with the brand, having been appointed as the lead creative agency for MAE by Maybank2U last June. The appointment was for 12 months and the pitch was held last January to March, with five agencies including The Clan vying for the account. According to the leadership duo, The Clan was selected for creative duties due to its familiarity with go-to-market campaigns for digital and financial brands.
Meanwhile, the agency also bagged another Raya campaign for Sharp, which will also be rolled out in mid-April. Having previously worked on Resorts World Singapore’s Halloween Horror Nights, The Clan gained the experience of developing web browser games and was also able to produce a creative idea with strong digital understanding, the duo explained.
Separately in 2020, the agency also bagged creative, social and PR duties for Malaysia Airports Holdings’ Shop My Airport eCommerce brand; and social and digital duties for AmGeneral.